Privacy Policy
Last Updated: January 2026
icaremacsupport.co.uk ("we," "us," or "our") operates an affiliate website providing information and links related to Paddy Power betting and online gambling services. This Privacy Policy explains how we collect, use, and protect your personal data in compliance with UK and EU data protection laws, including the UK GDPR and Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and any other information you voluntarily provide through contact forms or account registration.
- Technical Data: IP address, device type, operating system, browser type, and device identifiers.
- Cookies: Persistent and session-based cookies that track your interactions with our site.
- Usage Data: Pages visited, time spent on pages, referral sources, links clicked, and other browsing behaviour.
- Location Data: Approximate geographic location derived from IP address (to verify UK eligibility for gambling affiliate content).
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics and tracking user engagement to improve site functionality.
- Affiliate tracking and commission attribution when you click links to Paddy Power or partner gambling sites.
- Improving site content, design, and user experience.
- Sending marketing communications and updates (where you have consented).
- Complying with legal obligations and preventing fraud or unauthorised access.
- Responding to your enquiries and customer support requests.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytical Cookies: Track user behaviour to understand site usage and improve performance (Google Analytics, Hotjar).
- Affiliate Tracking Cookies: Monitor referrals to Paddy Power and partner websites for commission purposes.
- Marketing Cookies: Personalise content and advertisements based on browsing history.
You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent banner. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to Paddy Power, other online casinos, and affiliate partners. We are not responsible for their privacy practices, terms, or content. Each third-party site maintains its own privacy policy. We strongly recommend reviewing their terms before providing personal information or creating accounts. We do not control, endorse, or assume liability for third-party websites or their data handling practices.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data ("right to be forgotten") where legally permissible.
- Right to Data Portability: Receive your data in a structured, commonly-used format.
- Right to Object: Opt out of marketing communications and certain processing activities.
- Right to Restrict Processing: Limit how we use your data pending verification of disputes.
To exercise these rights, contact us at privacy@icaremacsupport.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy:
- Contact Information: Retained until you request deletion or unsubscribe.
- Analytical Data: Typically retained for 12–24 months.
- Affiliate Tracking Data: Retained for commission verification periods (typically 90 days to 12 months).
- Legal/Compliance Data: Retained as required by applicable law (up to 6 years for gambling-related records).
We will delete or anonymise data once retention periods expire, unless law requires extended retention.
Contact Us
If you have questions, concerns, or wish to exercise your data protection rights, please contact us:
Email: privacy@icaremacsupport.co.uk
Website: icaremacsupport.co.uk
We aim to resolve data protection queries promptly and in compliance with all applicable UK and EU data protection regulations.